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“J&B Nightology – Electric Hotel is a unique and unrepeatable event where reality and fiction mix up. Strange characters, unexpected situations and unclassifiable moments converted the halls and rooms of each selected hotel  in an experience that is difficult to forget.” – this is what the press release of the staff of J&B Nightology says. And this is what it s about: many hotels around Europe are transformed from time to time in locations for crazy and exclusive parties.

When ROJO® magazine asks us to draw a single version of the print campaign for this series of events (published on their forthcoming EGAL) it seems like the most obvious of the things for Fupete to draw industrial quantities of liquid color and visual madness over the grey corridors of the hotel. In an artist-client relationship this has to be considered in all respects as a work of contemporary advertising.

The work was published in three double pages on ROJO®EGAL, from page 50 to page 55.

Illustration